蜗牛创始人兼CEO石海谈《九阴真经》进军北美

时间:2012-11-12 11:13 作者:17173 手机订阅 神评论

  Snail Games USA used New York Comic-Con to showcase its popular Chinese free-to-play online game, Age of Wushu. The company has established its U.S. headquarters in Los Angeles with plans to bring Age of Wushu and other online games to North America. Snail Games Founder and CEO Shi Hai explains how he’s working with international film star Jet Li and details his plans for American gamers in this exclusive interview.

  蜗牛北美子公司在纽约动漫展上展出了中国最受欢迎的F2P网络游戏,《九阴真经(新手门派轻功奇遇)》。蜗牛已经在洛杉矶建立了美国子公司,并且计划把《九阴真经》和其他网络游戏带入北美市场。蜗牛创始人兼CEO石海在本次独家采访中,谈到他与国际巨星李连杰的合作,以及美国玩家拓展计划。

  蜗牛创始人兼CEO石海

  How did your background as an entrepreneur lead to the creation of Snail Games?

  你是如何以一个创业者的身份建立游戏蜗牛的?

  I originally studied graphic design, and then started my career in advertising. I was sidetracked for a while: I did some house remodeling, and even opened a Karaoke bar. Then, in 1998, the Internet truly took off as a global phenomenon. Since I was already in the service industry, I thought it would be good to create a service for the internet. My background in art and my long interest in gaming naturally led to the creation of original content for online consumers. We founded our company as early as 2000, and our first product, an MMORPG (massively multiplayer online role-playing game), was called “Voyage Century” in China. This is how we started.

  我以前是学美术设计的,之后投身广告事业。不久,我又转向设计装饰,甚至还开了KTV。1998年, 因特网在全球普遍流行起来。我就考虑,既然我已经从事了服务行业, 不如就在网络上建立服务。我出身艺术,热爱游戏,这让我不由自主地有了给网上消费者创造新事物的想法。于是在2000年创立了公司,做出了第一款产品,MMORPG游戏“航海世纪”,这就是我们的开始。

  When it comes to Snail Games, where did the name come from? What does it mean?

  提到游戏蜗牛,这个名字的出处是哪里?有什么寓意吗?

  I believe many companies come up with their names not through a rigorous analysis, but in a moment of sheer inspiration. Snail just sounded right at the time. Once we have it, we are reminded of a saying that only two creatures can ever make their way to the top of a pyramid: an eagle, and a snail. I also remember a movie in which someone said that a snail can crawl along the edge of a serrated knife. A snail’s survival instinct is most extraordinary. It is our metaphor for starting out small, and yet aspiring to achieve the impossible.

  我相信很多公司的名字都不是经过精心思考的,更多都只是一时的灵感启发。蜗牛就是靠这种纯粹的灵感而来。古语说世上只有两种生物可以爬到金字塔顶:一种是老鹰,另一种就是蜗牛。我还想到某部电影中有人说过,蜗牛是可以沿着锋利的剃爬行的。蜗牛的生存本能是最寻常的。蜗牛的寓意就是从小做起,胸怀大志完成常人无法完成的事情。

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