蜗牛创始人兼CEO石海谈《九阴真经》进军北美

　　What are the challenges of bringing these games over to the U.S. audience?

　　把这些游戏带给美国玩家将要面临的挑战是什么?

　　The original Chinese audience have read, and watched, many books and movies about the martial arts. All that provided a rich cultural context for them when they play the game, so that they understand all the things people do — things like acupuncture, the gathering of Chi or internal energy, and so on. All this context is not immediately available for the American audience. However, American gamers do play fantasy-based role-playing games, and they have also read many books, seen many movies related to this genre. They will surely appreciate how an entire exotic culture is channeled into this game.

　　中国的玩家都读过武侠小说，看过武侠电影。所以在他们玩游戏时，对武侠文化已经有了较为深刻的认识，他们熟知游戏中的一切元素---比如穴位，聚气或内功，等等。但是这些概念对于美国玩家而言就稍显晦涩了。好在不少美国玩家也玩过许多玄幻类RPG游戏，有一些甚至也读过不少类似的小说、看过许多类似风格的电影。所以他们当然会非常乐意去体验这款富有中国的武侠文化色彩的游戏。

　　Moreover, there is another aspect of this game that can be very meaningful for the North American clients. They can, at last, decipher the mystery they perceive to be the martial-arts culture in China. Though their understanding may start at a relatively low cost, the means by which they gain such an initial understanding is decidedly more interesting. It’s not so plain as to open a book, or so ephemeral as to watch a movie. By playing this game, they will experience the culture via repeated encounters. This will provide tremendous value for our clients.

　　此外，游戏中还有一点对北美玩家也是非常有意义的：那就是通过这款游戏，他们可以最终领悟中国武侠文化的奥秘。虽然他们理解的起点比中国的玩家低，但他们体验在游戏中慢慢地建立初步了解和学习这种侠文化的过程将会更加具有趣味性。这个过程不会像是简简单单翻一本小说，或者短暂地看一部电影那么枯燥乏味。通过玩这款游戏，他们可以反复咀嚼中国的文化。这给我们的用户提供了巨大文化价值。

　　In addition, this is what we can predict for our American clients, who may not be as many as our player base in China. Indeed, they will find it a very different culture. That said, because this is an online game, it is but inevitable they will meet new friends even here in America — say, martial-art enthusiasts from Taiwan or the mainland who come here to study. This will foster greater communication and mutual understanding between our two great civilizations.

　　最后一点，这也是我们可以预见到的，美国的玩家基础没有中国这么大，他们会有比较大的文化差异感。但毕竟这是一款网络游戏，所以他们总会在其中结识一些比较新鲜的朋友---比如说，某位来自台湾的武侠迷，或者某位来自中国大陆的留学生。这种交互行为无疑将会促进中美文化之间的相互交流和相互理解。

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